I find that movies that have a lot of advertising and hype before their release – suck. Despite the gazillions of dollars spent by McDonald's on marketing each year, my kids find their hamburgers completely unacceptable compared to those served by the substantially less marketed IN-N-OUT Burger. For me, the truism is this – while a necessary and useful business tool, marketing can be used to subsidize lack of value and can be misleading.
Be Aware of Realtor Image Marketing
April 28, 2011 By
Awareness is Key
April 25, 2011 By
You and I have friends and neighbors who are in need. These are families like yours and mine. They go to our schools, shop at our markets, play sports with our kids. Today, 1 in 7 homes across America is in distress with homeowners who aren’t making their monthly payments. That is an average of 2 distressed homes/families per street across America.
Some homeowners in this situation are in denial, some are trying loan modifications (not knowing that only 1 in 5 loan mods actually succeed), some try short sales (selling their home for less than is owed to the bank), but eventually many lose their homes to foreclosure.
